Promoting organic

Wake Up to Organic

Wake Up To Organic is an annual campaign in May to show how organic can be an easy and nutritious way to start the day. Download our toolkit to learn how you can get involved.

Download toolkit

Wake Up to Organic has been running for over 10 years, with co-ordinated activities from organic brands, retailers and hospitality venues. The campaign has long been supported by passionate indies, farm shops and health food stores, all sharing their love of organic. 

In 2025, 70 independent stores across the UK joined the celebration, offering organic giveaways to their customers. Soil Association Certification helps connect brands, distributors and influencers. If your brand can offer complimentary samples, we’d love to hear from you.

When is Wake Up to Organic?

The campaign runs annually. In 2026 it ran from 25-30 May.

Resource

Download the toolkit

Published 31 Mar 2026

Key messages and guidance to help you join the campaign in May 2026.

Download PDF (6.08 MB)
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How to get involved

Help your customers swap to organic for a tasty breakfast that’s free from artificial pesticides. Wake Up to Organic is a key point in the year for all kinds of brands, from fashion to retail, food and wellbeing. Here are some ideas to get you started:

  • host a community breakfast event

  • share a recipe post or video on social media

  • create a style video using organic beauty or fashion products

  • review organic products for taste, quality or impact

Trade and consumer trends

Organic Market Report

Who buys organic, what do they buy, and how is the market performing? Download our free digital report to access current data-backed retail trends. Gain insight into organic farming, beauty and textiles, and read our predictions for the year ahead.

Contact us

We can't wait to work with you on Wake Up to Organic. If you need guidance or have a collaboration enquiry, please get in touch.
0117 914 2406

Next steps

Organic September

Download our comprehensive digital toolkit and guide to the UK's biggest month-long campaign dedicated to growing the organic market.

Business support

Free resources, guides to marketing organic, expert support and routes to market.

Promoting organic

Our resources help you tell the organic story. Download and learn how to use the organic symbol, and understand what you can say when marketing organic.