Our Farm to Fork ambassadors are a group of over 20 food champions working on the front line of the UK food system. Ambassadors are here to share their food stories, campaigning for systems change.
Ambassadors have the first-hand experience creating a healthier and more sustainable food system. They represent the whole food chain from farmers, to community food, and beyond.
to be empowered to share your personal food stories
for training opportunities in storytelling, media skills, interview skills and more
to join our wider Soil Association network
to connect with other passionate ambassadors
to boost your profile and become a powerful voice in the sector
for opportunities to attend events, meet with policy-makers and media interviews
to contribute stories for Soil Association to amplify
Watch our YouTube short video to find out why Farmer George loves being an ambassador.
It's been so great to meet and share ideas and stories with people from different areas of the food industry, but with a common goal to make our food system better. It's very inspiring and motivational.
Ed, Farm ambassador
Who can be an ambassador?
You will work in the UK food system.
You will want to see a fairer food system and strive for high standards of food and healthy diets.
You will identify with the principles of health, ecology, fairness and care.
You will want to share your story. You may represent a voice that often goes unheard and a want to be a part of the wider good food movement.
You need to have time to commit to attend in person and online training
You need to be willing to learn and develop your voice through stories.
As a Soil Association ambassador I am really looking forward to learning new skills to improve my storytelling. I have always wanted to share my experiences working in food industry with other people, but I haven't felt I had the right skill set to make it happen.
Lily, Farm ambassador
