BOOM Awards

Soil Association Certification joined forces with leading online retailer Ocado to deliver the UK’s only organic awards, the BOOMs (Best of Organic Market).

Back for the fourth year, the BOOMs expanded to celebrate excellence across organic farming, beauty & wellbeing, fashion & textiles and food & drink, reflecting the range of organic-certified businesses working to restore nature, health and a safe climate.

Winners were announced at a glitzy live virtual ceremony, with hundreds tuning in from across the UK to hear the winners revealed! Thank you to our sponsors, everyone that entered the awards and judges who gave their time and expertise to decide the winners. 


Live Virtual Ceremony!

Hundreds of organic brands, businesses and supporters joined us virtually to discover the BOOM Awards winners announced live from London!

There was a cocktail-making masterclass, a DJ taking live song requests and winner's announced live alongside judge's commentary. Watch this space for the highlights video!

BOOM Awards Winners!

This year we introduced new categories for Beauty & Wellbeing and Fashion and Textiles as well as new awards for Farming and Free From and Vegan products.

We have now announced the winners for each category - take a peek and see whether your favourite organic brand was named a winner!

BOOM Awards Judges

Meet this year's Food & Drink product judges and the Executive Judging Committee, responsible for crowning the cream of the crop!

Partners & Sponsors

Headline Partner: Ocado

Associate Sponsor: Yeo Valley

Category Sponsors:

Alara Wholefoods, English Tea Shop Organic; My Green Pod; Omsco; Rachel's Organic; RBOrganic; Riverford Organic Farmers; Robin Appel Ltd.

Ocado "Winner of Winners"

BOOMs partner Ocado awarded one overall winner the WOW (Winner of Winners) Award!

Maddocks Farm Organics, Organic Floral Salad

Ocado said: "We haven't seen anything like this sold anywhere in mass retail and I know our customers will LOVE it!"


Enter the BOOMs to:

Build business confidence

Increase sales & listings

Impress your customers

Attract media coverage

Unlock promotional opportunities


Key dates:

- 01 Mar 2021: ENTRIES CLOSED

- Mar–31 May 2021: Nation's Favourite nominations & voting

- Apr/May 2021: Awards judging in Bristol

- 02 Jun 2021: Finalists announced  

- Thu 8th July 2021: Awards Ceremony - live broadcast

2021 BOOM Award Winners

Take a look at 2021's winning products and businesses, as judged by our expert panel of judges as well as the general public. 

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