Find out why some of our ambassadors, farmers, chefs and organic producers work choose to farm, cook or promote organic. 

We want to know why you're going organic this September! Share your tips, recipes, stories and pictures with us on social media using #ChooseOrganic for the chance to win some incredible organic prizes.

Tom Hunt

Anna Jones

John Quilter

Rosie Birkett

Sebastian Pole

50 % of UK wildlife species have declined since 1970
Over 1 million tonnes the additional carbon that would be taken up by the soil if all UK farmland was organic.
30 % the increase in species found on average on organic farms compared to non-organic farms.

Rohan Marley

Kate Arnell

Ben MacKinnon

Food as it should be

All organic products come from trusted sources. When you see the organic symbol, you know the product has met a strict set of standards which define what farmers and manufacturers can and cannot do during production. All organic farms and manufacturing companies are inspected at least once a year and the standards for organic food are laid down in European law. Getting organic certification isn’t easy and when you buy an organic product you know what you’re buying really is what it says on the tin.Food as it should be.Find out more about what organic means and what makes it different here.

Adele Ward

Safia Minney

Tanya Hawkes

20 the number of pesticides which can be used by organic farmers - all derived from natural ingredients
Almost 300 The number of pesticides routinely used in non-organic farming in the UK
4 x the increase in detectable pesticides in non-organic crops compared to organic

Phil Haughton

Kate Hackworthy

Philip Kauffman

Get involved

Join our ambassadors for Organic September and take advantage of exclusive offers, promotions and recipes from your favourite organic brands. Sign up to take part and download the Starter Kit and you could WIN a year's supply of Pukka Teas. 

Hugh Fearnley Whittingstall

Jo & Tim Budden

Tell us why you ChooseOrganic

We want to know why you #ChooseOrganic. Share your stories and reasons with us during September for a chance to WIN one of 30 bundles of organic coffee from our friends at Percol Coffee.

Guy Watson

Suranga Herath

Julia d'Albert-Pusey

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