Australia

Country

Australia

Continent

Oceania  

Market Performance

The Australian Organic Market Report 2017 estimates the total value of the Australian certified organic industry to be AU$1.4B in 2015, with the packaged food and drink share of the total Australian market estimated to be worth AU$696M in 2016, an increase of 5.4% in 2014.

Sales of packed organic food and drink are expected to grow by 4.3% in 2017. By 208 the Australian organic market is expected to be worth AU$2B.

 

Consumer Preferences & Channels

Supermarkets (e.g. Coles, IGA, Woolworths, Aldi)  are the most frequented channel among organic shoppers, with 95% of organic buyers shop for organics in a major supermarket at least 'occasionally' and 41% 'frequently'. ACO report an increase from 2014-16 in consumers shopping in other channels , such a local markets or independents and home delivery.

Fresh Produce remains the dominant category, with 61% of consumers buying at least one organic product in the last 12 months.  Dairy, home cooking ingredients meat and bread/baked are the next most important.

Price remains the biggest barrier , with 76%of consumer citing this in 2016, down from  82% in 2014

Legislative Considerations

The Australian Government has agreed equivalency with the EU Regulation for organic plant based products, while individal certifiers such as Australia Certified Organic have agreeed equivalency for other organic catagories (such as wine, livestock and product containing imported ingredients) with the EU.

Sources & Links to Further Info

A full 2014 Market Report is available from Australia Certified Organic  - http://aco.net.au/

http://aco.net.au/standard/europe/

Distributors who handle UK product

Organic Trader - https://organictrader.com.au

Triallia Foods - www.trialiafoods.com.au

Honmest to Goodness - www.goodness.com.au