The demand for organic branded products has risen constantly since 2005 (91.1% growth since 2008). In 2015 the total internal market value for organic products was 2.31B Euro (retail sales) + E0.33B food service , a total of E2.64B. With estimated exports added (based on 2014 figures) the total organic market value I 2015 is estimated to be E4.06B
Consumer Preferences & Channels
Top-selling products include frruit and vegetables (25 % of the organic market), dairy products (18 %), breakfast cereals and hot beverages e.g. coffee, tea (12 %) and beverages (10 %).
In 2015, supermarket chains accounted for 37.6% share of total internal market with + 16.7 % annual growth. Specialised stores took 37.2% of share and grew at +13%. Alternative markets accounted for 10.3%. 1.23 million organic meals are served in schools every day.
Comes under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.
This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.
Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.
Sources & Links to Further Info
Organic Eprints for Italy: www.orgprints.org/view/projects/it.html
Biobank, with information on organic farming, including address lists (farms, processors, farm holidays, restaurants, etc.): www.biobank.it (link is external)
Ministry of Agriculture, organic farming pages: www.politicheagricole.it/flex/cm/pages/ (link is external) ServeBLOB.php/L/IT/IDPagina/113
Distributors within Italy include:
Ecornaturasi - http://www.ecornaturasi.it/en/
KI Gtoup- http://www.kigroup.com
Alma Verde Bio - http://www.almaverdebio.it/en