Italy

Country

Italy 

Continent

Southern Europe  

Market Performance

The demand for organic branded products has risen constantly since 2005 (91.1% growth since 2008). In 2015 the total internal market value for organic products was 2.31B Euro  (retail sales) + E0.33B food service , a total of  E2.64B. With estimated exports added (based on 2014 figures) the total organic market value I 2015 is estimated to be  E4.06B

Consumer Preferences & Channels

Top-selling products include frruit and vegetables (25 % of the organic market), dairy products (18 %), breakfast cereals and hot beverages e.g. coffee, tea (12 %) and beverages (10 %).

In 2015, supermarket chains accounted for 37.6% share of total internal market with + 16.7 % annual growth. Specialised stores took 37.2% of share and grew at +13%. Alternative markets accounted for 10.3%. 1.23 million organic meals are served in schools every day.

 

Legislative Considerations

Comes under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.

This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.

Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.

Sources & Links to Further Info

http://www.sana.it/en/home/1229.html

Organic Eprints for Italy: www.orgprints.org/view/projects/it.html

Biobank, with information on organic farming, including address lists (farms, processors, farm holidays, restaurants, etc.): www.biobank.it (link is external)

Ministry of Agriculture, organic farming pages: www.politicheagricole.it/flex/cm/pages/ (link is external) ServeBLOB.php/L/IT/IDPagina/113

 

Distributors within Italy include:

Ecornaturasi - http://www.ecornaturasi.it/en/

Baulevolante -http://www.baulevolante.it

KI Gtoup- http://www.kigroup.com

Alma Verde Bio - http://www.almaverdebio.it/en

Alcernero- http://alcenero.com/en