The organic markets are growing by between 15- 20%, most of growth being experienced in the vegetable market sector. This shift of consumption to healthy foods has been pushed by widespread cultivation of vegetables along polluted rivers with a risk of heavy metal contamination. There has also been mushrooming of herbal clinics all over the country which have a common message: eat local, traditional organic foods.
rom Kenya includes fresh vegetables, fruits, coffee, tea, beans and nuts (macadamia, cashew, shea). Since no significant domestic market exists, Kenyan organic agriculture principally targets export markets, predominantly in the European Union and Japan (IFOAM 2003). In recent years, organic trade has developed beyond traditional export crops to include other products such as essential oils, dried herbs and spices, as well as products for the cosmetic and pharmaceutical industries. In these new sectors, smallholder farms possess a relatively higher market share (UNEP/UNCTAD 2006). - http://www.intracen.org/exporters/organic-products/country-focus/Country-Profile-Kenya/#sthash.K8WMVaa5.dpuf
Consumer Preferences & Channels
The value of the organic market in the country is estimated to have reached Kshs. 10 million worth in annual turnover. Organic foods are now finding their way into the supermarkets where they are distinctively placed in a section like in Nakumatt supermarkets or mixed up with conventional products. Organic consumption is currently concentrated to the upper-middle income population with more consumption and awareness recorded among expatriates and higher educated population.
Most shopping malls in the upmarket have seen development of healthy shops most of which are selling imported health supplements. This trend will continue to facilitate faster development of organic markets in Kenya.
Legislation is understood to be under development by the Kenyan government.
Although the East African Organic Products Standard is increasingly used in the region.
Sources & Links to Further Info