Norway

Country

Norway

Continent

Northern Europe

Market Performance

There are few statistics and are few studies on ecological consumer habits in Norway. KRAV Report the market to be worth 232M Euros in 2014.

Figures from Oikos in 2012 showed that every fourth person who purchased groceries in a day, had picked up a one or more organic products. Most organic products are sold through supermarkets.

According to Debio, market growth 2015 was around 15 %.  The organic market was estimated to be worth market E200,000K  and accouted for 1,6 % of total market.

The Norwegian government has set a goal that by 2020, 15% of farmland and 20% of retail sales to be organic.

Consumer Preferences & Channels

Top-selling products are Dairy products (EUR 41.4 million, 1.7 % of total sales) with potatoes and vegetables a close second. (EUR 28.8 million or 2.2 % of total sales)

76 % of organic products are sold through supermarkets and 23 % through other market channels. Direct sales account for 1 %.

Debio report that Norway has three main chains with supermarket concepts and that two of them intend to go into going organics more seriously.

Legislative Considerations

Come under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.

This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.

Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation.

Sources & Links to Further Info

Organic Certification and further domestic information via Debio: http://www.debio.no/information-in-english

FiBL/Organic Europe - http://www.organic-europe.net