Spain

Country

Spain

Continent

Southern Europe 

Market Performance

The organic market in Spain grew by 2% in 2014 similar growth in 2015 is expected.

There are some optimistic studies that talk about 12% share of food market in 2020.

It is expected that the market will increase from the €905M turnover registered in 2008 to €12.182M in 2020.

Consumer Preferences & Channels

Health, taste and quality are the main reasons for purchasing in Spain. The purchasing reasons and consumer profile in Spain coincide with the attributes of the European consumer.

The difference is that, while in Europe it has already reached critical mass or a majority of the population, green consumers in Spain are still considered to be early adopters and represent a small niche market with great growth potential in the near future.

The trend appears to be that more organic sales are through specialized channels and direct sales rather than through supermarkets.

Legislative Considerations

Comes under the control of EU regulation. Any food product sold as 'organic' falls under the EU regulations 834/2007 and 889/2008.

This means that the product must have been produced to these regulations and inspected and certified by a registered EU certification body.

Currently non-foods (e.g textiles and health & beauty products) are not covered by the scope of this regulation

Events

Natural & Organic Food & Drink, Toiletries & Cosmetics Exhibition - 7th to 8th November 2017: UK Government run scheme, Great Business, are offering businesses the opportunity to attend the Natural & Organic Food & Drink, Toiletries & Cosmetics Exhibition in Madrid, with the chance for attendees to receive free tickets to BioCultura Madrid. The event will explore Spain's Health & Wellbeing Sector, and will provide you with an insight into the Spanish market, as well as opportunities to meet with national distributors and retail buyers. Support by international sales and marketing experts will be on hand during the visit to help you develop your exporting skills and market knowledge. For more information, please contact Lisa Hunter from the Department of International Trade - DIT (lisa.hunter@fco.gov.uk) and Javier Rees from Rees Consulting (jrees@rees-exportsconsulting.com), who are organising the event. 

InfoAgro - is one of the most important agriculture exhibitions in Spain and focuses on organic production systems in 2017. For details on a 2018 expo, keep an eye on their website  

Sources & Links to Further Info

Évelyne Alcázar Marín - Projects and International Coordinator

ecovalia.international@ecovalia.org – ecovalia.org