Data on the exact size of the domestic organic market is not widely available, however domestic consumption of organic at around $12 million in retail sales was estimated by Agriculture and Agrifood Canada in 2013
Consumer Preferences & Channels
Premium tends to be lower than some neighbouring countries. Domestic production estimated at over US$80 million. There is considerable drive to boost the export market.
Health and food safety is the most important driver for consumers. Environmental issues and concern also. Competition from other food safety categories such as pesticide free claims is a challenge for the organic sector.
Consumers with children, babies, healthy lifestyle, patients, the elderly and expats are all relatively equally spread in consuming organic.
Over half of wealthier Thai consumers are aware of organic foods and would consider purchasing them. Rice and vegetables are the most commonly purchased organic products.
Thailand has voluntary national standards but there are no recognition system in place yet in respect of other international standards, so operators need not need to apply for organic import authorisation. EU organic have been historically accepted here (along with a range of other organic control systems). Export certificates required. SA Cert can endorse these free of charge.
Sources & Links to Further Info