The major market is still the export market. The product range includes dried fruit and nuts, culinary herbs, aromatic plants (roses), pulses and fruit juice.
However, the domestic market for plant and animal products is growing rapidly. Fresh vegetables and fruit are the main products in the open markets. Livestock products (milk and dairy products, eggs, meat and meat products) are produced in the domestic market.
10 fold market growth is currently being predicted within the next 7-10 years.
Consumer Preferences & Channels
In the domestic market in recent years there is increasing the interest in organic products.
At this point consumer confusion over Turkish logos certification and trademarks quality and price of Turkish organic food products are some important issues.
Turkish retailers (Tesco-Kipa, Migros) have introduced some own-brand organic ranges and the number of retailers stocking organic is increasing – along with the organic range on offer.
Key import products for consumer are coffee and chocolate but scale still very small.
Turkey introduced national legislation in 2002 which controls the whole of the food production and preparation markets. Regulations are the responsibility of Republic of Turkey Ministry of Food, Agriculture and Livestock .
Organic products or inputs without export certificate cannot be imported as organic products or inputs. Should inspections and controls prove that any imported products and inputs are not organic, such products and inputs cannot be allowed in, distributed or sold as organic products or inputs.
Sources & Links to Further Info
(AEA): www.eib.org.tr (link is external)
Association of Organic Agriculture (ETO): www.eto.org.tr (link is external)
Bugday Association for Supporting Ecological Living: www.bugdayglobal.org(link is external) Ege University, Faculty of Agriculture (EUFA): http://agr.ege.edu.tr/