Organic Beauty is blossoming
The certified organic and natural cosmetics industry grew a staggering +23% between 2019 and 2020. This is not only the 9th year of consecutive double-digit growth, but the 3rd biggest percentage growth since 2010.
Demand for certified organic and natural products are on the rise with more health and beauty conscious consumers than ever before. They want products that work with nature, not against it, but they don’t want to compromise on quality.
As there are no legal guidelines in place for using the term ‘organic’ within the beauty industry, we work hard to promote consumer understanding of certified cosmetics through campaigns. We do this through engaging in conversations at events, on socials and during campaigns such as Organic Beauty & Wellbeing Week. We also highlight potential greenwashing in the industry through our Campaign for Clarity.
"79% of people are more likely to buy a product if it says 'organic'"
A recent consumer survey conducted by the Soil Association found that 79% of people are more likely to buy a product if it says ‘organic’. Sustainability has played a big part in this growth, having moved from a ‘nice to have’ to a ‘necessity’, with consumers now demanding more from brands. Conscious consumerism is now an urgency.
The survey also found that consumers would be more likely to purchase an organic product with accreditation and would make them think positively about the brand and the retailer stocking that brand. 56% of people said they look for the COSMOS logo because it allows them to support the causes they care about.
"Now has never been a better time to build more meaningful and deeper connections with consumers."
With wellness having been transformed from a trend into a lifestyle, holistic wellbeing is a trend set to grow. 83% of people felt it was better for their health if a beauty or wellbeing product was organic, so now has never been a better time to build more meaningful and deeper connections with consumers.
So whether you’re a specialist start-up taking the next step or a large retailer developing a new range, there’s never been a better time to go organic.