Marketing for organic
As the organic market continues to grow, the Soil Association believe this is a crucial moment for everyone in the organic movement to come together with a clear and consistent message to consumers.
We are committed to building the organic market and working in partnership with our licensees. We want more consumers to understand what organic is and recognise the Soil Association organic symbol - a symbol which has already gained the trust, respect and confidence of consumers and producers. Together, we can reach a wider consumer audience and build awareness of what organic means and the reasons to buy it.
We've developed a range of marketing materials featuring our 'Food as it should be' branding to inform people about what organic means. These materials can be ordered as printed materials or downloaded as digital versions. We also have 'Food as it should be' digital content available to help you with promoting organic on your website or social channels.Order yours now
Throughout the year, we run a number of marketing campaigns, most notably: Organic September, the BOOM Awards, and our Organic Christmas campaign. These campaigns are open to our licensees to get involved and help to spread the message of organic.Find out more
We're committed to supporting continued growth in all areas of the organic market, including Independent Retailers. We offer point of sales materials, the opportunity to put your shop on our Indie Retailer listings, a guide to visual merchandising and much more to help you to sell and promote organic.Find out more
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