Marketing for organic
As the organic market continues to grow, the Soil Association believe this is a crucial moment for everyone in the organic movement to come together with a clear and consistent message to consumers.
We are committed to building the organic market and working in partnership with our licensees. We want more consumers to understand what organic is and recognise the Soil Association organic symbol - a symbol which has already gained the trust, respect and confidence of consumers and producers. Together, we can reach a wider consumer audience and build awareness of what organic means and the reasons to buy it.
Organic Resource Pack
As a Soil Association Certification client, you have access to a host of exclusive business and marketing support, ranging from reports and insights to campaigns, events and marketing resources. We have gathered all of these resources together to form a one-stop shop for our organic businesses, so you can easily find information on the latest market report, download the “What You Can Say” booklet, sign up for events, access materials and much more.Download the Organic Resource Pack
We've developed a new range of marketing materials featuring a new design that reflects the holistic, ecosystem approach of organic farming and demonstrates the benefits of organic food and farming. These materials can be ordered as printed materials or downloaded as digital versions. We also have social media assets available to help you with promoting organic on your social channels.Order yours now
Throughout the year, we run a number of marketing campaigns, most notably: Organic September and the BOOM (Best of Organic Market) Awards. These campaigns are open to our licensees to get involved and help to spread the message of organic.Find out more
We're committed to supporting continued growth in all areas of the organic market, including Independent Retailers. We offer point of sales materials, the opportunity to put your shop on our Indie Retailer listings, a guide to visual merchandising and much more to help you to sell and promote organic.Find out more
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Trade News is our monthly newsletter, bringing you news from the organic market, updates on our latest campaigns, policy information, events and business support opportunities.Sign up now