Growing the Organic Market
Soil Association Certification run campaigns throughout the year to support our goals of growing the organic market, raising awareness of certified brands, and promoting a greater understanding of what organic really means:
- Organic September - Get involved now
- The BOOM Awards - Now closed - our awards took place in June 2019
- Organic Christmas - October - December
- Fresh Produce - November - January
During these campaigns, our PR, social media, digital and events teams come together with everyone in the organic movement to showcase the best organic products and drive public awareness about the benefits of organic food and farming.
Organic September is the UK’s biggest campaign dedicated to growing the organic market. Every year we devote an entire month to raising the profile of organic, organising everything from pop-up markets, in-store promotions, sampling opportunities, and online competitions – contact us to find out how you can get involved.
With over 30 categories, 50 industry expert judges, an epic awards ceremony in London and a social media reach of over 5 million, the BOOMs are a true highlight of the organic calendar. Trade entries are now closed, but voting for our Nation's Favourite Award remains open until June.
An annual campaign to grow the organic market over the festive period, Organic Christmas supports licensees through a series of online gift guides, social media coverage, and content that promotes sustainable, ethical and organic living at Christmas. We also provide digital marketing materials to licensees and printed point of sale materials for independent retailers.
Our annual Fresh Produce campaign runs in January and February to celebrate the UK’s organic farmers, horticulturalists and market gardeners. This campaign focuses on our popular Find an Organic Box Scheme listings, raising the profile of local fruit and veg delivery schemes and encouraging more people to try organic and seasonal food.