Marketing Campaigns
Growing the Organic Market
Soil Association Certification run campaigns throughout the year to support our goals of growing the organic market, raising awareness of certified brands, and promoting a greater understanding of what organic really means:
- Organic September - Our biggest, annual campaign
- The BOOM Awards - Bi-annual - our last awards took place in June 2019
- Organic Christmas - December - thank you to all who took part in 2019
During these campaigns, our PR, social media, digital and events teams come together with everyone in the organic movement to showcase the best organic products and drive public awareness about the benefits of organic food and farming.
Organic September
Organic September is the UK’s biggest campaign dedicated to growing the organic market. This year, we are collaborating with the Organic Trade Board and organic brands across the industry to join together with one organic voice and one organic message. This truly joint approach will ensure organic lands its message with impact.
The Best of Organic Market Awards (BOOMs)
With over 30 categories, 50 industry expert judges, an epic awards ceremony in London and a social media reach of over 5 million, the BOOMs are a true highlight of the organic calendar.
Organic Christmas
Our annual campaign to grow the organic market over the festive period.
Organic Christmas supports licensees through a series of online gift guides, social media coverage, and content that promotes sustainable, ethical and organic living at Christmas. We also provide digital marketing materials to licensees and printed point of sale materials for independent retailers.
