Organic September Toolkit
Organic September is the UK’s largest campaign dedicated to growing the organic market.
Toolkits are usually available in June to download. Have a look below for examples of the 2022 Organic September toolkit that were available for businesses to make the most of the focus on organic during the month of September.
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In 2022 we wanted to strengthen the link between organic and nature, and showcase how, by being certified organic, your brand, business or farm is helping to protect nature, wildlife and the planet.
We brought organic to the fore last year, clearly establishing the link using the strong headline: “Nature would choose organic”.
If nature could talk it would ask us to choose organic.
The overuse of artificial chemicals and pesticides are disrupting our natural world.
Organic works with nature, to support healthier soils, more wildlife and our world.
So this #OrganicSeptember, let's listen to nature, and choose organic.
We chose three key wildlife species as the “hero” to front last year’s campaign as nature’s "spokescreatures".
These species are nature’s pest controllers, pollinators and architects, often unsung and invisible yet doing essential work to keep our soils healthy, our crops pollinated and free of pests.
The first image was our ladybird, shown above. The other two images are below.
The Soil Association organic symbol is the most recognised organic symbol in the UK, and Soil Association Certification certifies over 70% of food & drink on sale in the UK.
Usage of the symbol is regulated as part of the certification process, guidance on how to use the symbol is available on our website.
Organic September has been running for over ten years, and is a firm fixture in the media and retail calendar. In 2020 we evolved the Organic September logo to feature a planet in the “O”, to strengthen the understanding that organic is better for the planet. Last year we adapted the logo to use the new campaign font. The two key campaign fonts are Bowlby OneSC (for the headline) and Oxygen (for sub headings/all other text).
In order to help audiences understand the benefits of organic, we created a series of impact stats in various formats for social media.
These have been taken from the What You Can Say booklet, which you can still download from our website.
If Europe’s farmland all followed organic principles, agricultural emissions could drop by 40-50% by 2050, with plenty to feed the growing population healthy diets
Adopting nature friendly farming, such as organic, could feed the growing population of Europe healthy diets, maintain key exports, and drop agricultural emissions by 40-50% by 2050
Adopting nature friendly farming along with other key changes to our food system could help keep global warming below 2C
Failure to comply may result in a complaint being investigated by the Advertising Standards Authority. Soil Association Certification take no responsibility for misuse of this asset.
To showcase your own content for Organic September we designed fun Instagram frames that were available in story and grid sizes. Story versions with a blank placard allowed brands to place their own message within the placard.
In addition we included plain templates that you could overlay on to your own brand or product imagery.
Independent retailers were able to order a point-of-sale pack to help bring the Organic September campaign to life in store.
Last year the pack also included postcards featuring a bespoke design by celebrated children’s illustrator Kate Pankhurst, as well as the highly popular GOTs certified organic cotton tote bags.
For Organic September 2020 we created a video animation to tell the story behind the Soil Association organic symbol, to help audiences understand the hard work and dedication it takes to become certified organic with Soil Association Certification. The animation is still available to download via Dropbox and is also on YouTube.
We'd love to hear how you got involved, so remember to use the hashtag #OrganicSeptember and tag us @soilassociation so we can like and share your content!
We hope you had a great Organic September!